Original content ideas are generally hard to come by in the hotel industry, especially when you have a small, independent hotel in a remote location.
Today I would like to share a buzzword that could get really big really fast: “microwedding“.
What are Microweddings?
Private, intimate weddings with less than 20-30 guests can be considered “micro”, as in many cultures a regular wedding will have over 200 guests and all the costs that come with it.
Micro weddings are synonymous with “intimate weddings”, but is (arguably) catchier. In our case, we care about the fact that the term is not (yet) widely used.
November 7, 2013
The earliest social media mention that I could find of #microwedding comes from Sophie Jenkinson (@sophie7eastwood) on Twitter, a UKBFF British Championships Bikini Champion.
— Sophie Jenkinson (@sophie7eastwood) November 7, 2013
May 14, 2014
Jory Mickelson (@poetryphone) tweets:
“Wedding planning is a ridiculous endeavor. Someone should start a microwedding movement. #Microwedding #weddings #smallhouses”.
— Jory Mickelson (@poetryphone) May 13, 2014
May 21, 2014
Event planner Christine Cater (https://twitter.com/FlowersbyCC) shows off on Twitter a bridal bouquet for a microwedding.
— Christine Cater (@FlowersbyCC) May 21, 2014
September 10, 2015
Event planner Alisa Tongg (@AlisaTongg) tweets a photo of a couple kissing.
— Alisa Tongg (@AlisaTongg) September 10, 2015
April 17, 2016
After a quick Google research, the earliest article that I could find is “Spend £24,000 on our big day? No thanks we’d rather have a ‘micro wedding’” from Express.co.uk.
April 26, 2016
Less than 10 days later Bustle came out with the article 5 Reasons To Consider Having A “Micro-Wedding”.
May 22, 2016
One of the first wedding venues to target “micro weddings” is Lower Barns Boutique Wedding Venue from Cornwall, UK with a blog post titled How to throw an intimate micro-wedding. They now rank top 10 on Google for this general search phrase. Good job!
September 27, 2016
Another wedding venue from Cornwall, The Green, publish a similar post with very similar content, What to do if you fancy a micro wedding rather than a great big bash?. Both articles are not credited to any author and most likely were written by the same writer or marketing agency. One contains 546 words and the other is 580 words long.
October 12, 2017
The term is brought back to life with a bang thanks to an article in New York Times: What to Know About Having a Microwedding. Funny enough but the article promotes the website IntimateWeddings.com, a synonymous phrase.
October 17, 2017
Referencing the article on NYTimes, the website Wedding Chicks publishes the article 5 Reasons a Microwedding Might Totally Work for You.
October 20, 2017
The Australian website whimn.com.au publishes the article ‘Microweddings’ Are The Next Biggest Trend In Nuptials, again predicting the rise of this term.
October 23, 2017
Out of all places, we get the post Going Micro: Tiny Weddings on the Rise on HowStuffWorks.com.
The Inn At Honey Run, a boutique resort in Ohio (USA), have a separate page dedicated specifically to Elopements and Micro Weddings.
Adventure Suites, a Theme Hotel in New Hampshire (USA), also has a page dedicated to Micro Weddings.
Micro Weddings on Social Media
The #microwedding hashtag on Instagram currently has 460 posts, with about 3 daily posts.
The #microwedding hashtag on Twitter is not as popular, but it is picking up pace.
Micro Weddings in Google Trends
The data for the last 14 years shows that the term “micro wedding” has existed at least since 2004.
But if we look at the Google Trends data for the last 12 months, then we notice a huge increase for both “micro wedding” and “microwedding” since the day the NYTimes post was published.
Spelling Variations: Micro Wedding vs Microwedding vs Micro-Wedding
A common issue with new buzzwords is the spelling: how do you actually spell it? Well, let’s make it easy and look at what people are searching for.
DO NOT HYPHENATE! The “micro-wedding” variation is the worst of the 3.
The “micro wedding” variation, where you have two separate words, is a natural phrase that has had steady search traffic since 2004.
The “microwedding” variation, a single word, is the search phrase that is currently trending.
As a hotelier, how can you benefit from this?
Google Trends data shows us that the term is almost exclusively used in United States of America. So if you are a hotel or vacation rental in a location popular among Americans, and if you think that it could be a great location for microweddings, make sure to create a page or a blog post targeting this topic.
Write about what makes your location and venue a great place for microweddings (aka intimate weddings). Maybe even create a special package for renting the whole hotel/house/villa for weddings. Get in touch with local wedding venues and cross-promote each other.
DO IT ASAP!
A single article on a popular website can create a big spike in traffic for a business niche. In this case NYTimes started a new wave that could grow exponentially or die out before reaching critical mass.
Keep your eyes and ears open for such trends and opportunities, any of these could prove to be a real goldmine for your hotel’s content marketing strategy.
P.S. My wife and I had our own microwedding at the end of 2013. Who knew that 4 years later I would be writing an article about this sort of thing trending? 🙂